Our Story

LaBonne was conceived in the South of France, a land where perfumery is not merely a craft, but a living tradition, where the world’s most revered noses give shape to invisible beauty. It was here, amid sun warmed landscapes and centuries of olfactory knowledge, that the idea of LaBonne first took form.

Founded by a new generation, LaBonne is the continuation of a family legacy deeply rooted in the perfume and cosmetics industry for over six decades. Growing up surrounded by fragrance creation, formulation, and fine craftsmanship, the founder inherited not only knowledge, but an instinctive understanding of what true quality means. He carries forward a name built on experience, discipline, and respect for the art of beauty.

With generations of involvement across perfumery and cosmetic creation, LaBonne represents a deliberate evolution, one that honors the past while speaking to the present. The brand was born from a desire to share the authentic soul of niche perfumery, fragrances shaped by patience, precision, and emotion rather than mass appeal.

Each LaBonne creation is an intimate expression of modern luxury, designed for women and men who seek more than scent alone. These perfumes are composed with rare materials, thoughtful restraint, and emotional depth, fragrances that unfold slowly, linger beautifully, and become deeply personal over time.

This is perfumery rooted in authenticity, crafted with a respect for tradition and a vision for the future. Every creation carries the weight of a family legacy, honed over decades, yet speaks in a language entirely its own. LaBonne exists to celebrate niche fragrance as it was always meant to be, timeless in its elegance, soulful in its presence, and unmistakably luxurious in every detail. Each scent is an invitation to experience perfume not as an accessory but as an intimate expression of identity, memory, and artistry.